Duke Energy

Renewable Energy Programs

As Senior Copywriter and Marketing Strategist at Duke Energy, one of the nation's largest energy utility companies, I developed marketing content and campaign strategy for consumer-facing and enterprise sustainability and renewable energy programs. My work focused on translating complex energy technology, grid infrastructure, and policy information into clear, persuasive messaging that drove customer acquisition and enrollment among individuals, small businesses, and industrial companies.

Key responsibilities included:

• Concepting and directing creative strategy behind branded campaigns spanning web, email, social media, video, and print

• Producing e-books, e-series, and explainer content that made technical energy concepts accessible to non-technical audiences

• Adapting tone and messaging for diverse audience segments while maintaining a consistent brand narrative around clean energy adoption

• Promoting the company's environmental milestones and clean energy transition story across digital and traditional channels