Investar Bank

We all know the frustrations that come along with "business as usual" banking, and Investar Bank is the brilliant alternative. When creating the campaign,  it was crucial to infuse every touchpoint with this genuine and simple mission. With the goal of creating messaging and a visual identity that distinguished between personal and business banking services while feeling cohesive and familiar, the “Bank Like a Boss” campaign embodies Investar Bank's unique values and approach through simple, bold statements – each one able to seamlessly transcend our mix of media platforms and honestly connect with consumers.