Lit Pizza

For the launch of the Lit Pizza brand, a bold, daring tagline was served up for the brand personality to be applied to brand collateral and restaurant elements like menus, signage and cups. Offering limitless flavor combinations and a new approach to fire-blasting pizza, “You Craft It. We Blast It.” empowers the pizza-lover and embodies Lit’s exciting and personalized modern twist to this classic cuisine. The edgy, almost irreverent brand personality established by the tagline applied to collateral and merchandise pieces, so that when the culinary craftsmen at Lit were ready to change the way people experienced pizza, the brand voice would sound just as unique and rebellious as the brand behind it.